Author name: Keith Sayer

Find the Right Prospects by Learning About Your Customers

One of the biggest challenges in any marketing or sales role is getting the right prospects in the room or on the phone. This difficulty is pronounced even further in the B2B (Business-to-Business) space because often the people responding to your messaging are not the people who control the organization’s budget. Finding real leads requires

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Ag Trucking Success Metrics Case Study

This blog originally appeared at https://www.staymetrics.com/2019/06/ag-trucking-success-metrics-case-study/ Ag Trucking is listening to drivers! Using the Stay Metrics survey suite, they found out what was the top issues their drivers wanted to be addressed. And the Stay Metrics rewards platform was an invaluable tool to make it happen. Find out how Ag Trucking grew their fleet by

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Recruiting and Retention: The Driver Lifecycle Panel at IMTA Summit

This post originally appeared on https://www.staymetrics.com/2019/05/recruiting-retention-driver-lifecycle-panel-imta-spring-summit/ Stay Metrics VP of Business Development Mary P. Malone joined Brand Outcomes‘ Chad Hendricks, DriverReach’s Jeremy Reymer, and Crum Trucking’s Nick Lacy for an insightful panel on the driver lifecycle and how to enhance recruiting and retention. This panel was held at the Indiana Motor Truck Association’s Spring Transportation

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