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Your Step-by-Step Guide to Moving to Google Analytics 4 with Force 5

Did you know that Google’s Universal Analytics (the platform most websites—likely yours, too–have been using to track traffic for more than a decade) will stop collecting data in July 2023? This means that if you have not transitioned to the new Google Analytics 4 platform, you will no longer be able to see how many people

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What Is Sustainable Marketing?

It’s no fad. Sustainable marketing is here to stay, and big businesses are starting to take notice. With recent studies showing that 79% of consumers change their purchase preferences based on a company’s “social responsibility, inclusiveness, and environmental impact,” the opportunity is vast. But what is sustainable marketing? Let’s start by taking a look at

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Learn about Streaming Datasets in Power BI … with Video Games!

One of the best features of Power BI is the ability to get up-to-the-minute data on a customized dashboard. Not all metrics require this level of timeliness, but a few types of data do, such as temperature data from food transportation containers or telemetry from production machinery. Standard Power BI reports do not support this

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Where Will Future Software Live?

When it comes to computer software, future developments are essential to helping push businesses forward. So when new tech comes out, forward-looking, competitive companies like to jump on it to stay ahead. But are you at risk of being left behind? In the first blog in this series, we covered the cost advantages of moving

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