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Find the Right Prospects by Learning About Your Customers

One of the biggest challenges in any marketing or sales role is getting the right prospects in the room or on the phone. This difficulty is pronounced even further in the B2B (Business-to-Business) space because often the people responding to your messaging are not the people who control the organization’s budget. Finding real leads requires

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Recruiting and Retention: The Driver Lifecycle Panel at IMTA Summit

This post originally appeared on https://www.staymetrics.com/2019/05/recruiting-retention-driver-lifecycle-panel-imta-spring-summit/ Stay Metrics VP of Business Development Mary P. Malone joined Brand Outcomes‘ Chad Hendricks, DriverReach’s Jeremy Reymer, and Crum Trucking’s Nick Lacy for an insightful panel on the driver lifecycle and how to enhance recruiting and retention. This panel was held at the Indiana Motor Truck Association’s Spring Transportation

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Celebrate Half-Year Driver Appreciation Week This Spring

This post originally appeared on https://www.staymetrics.com/2019/03/celebrate-half-year-driver-appreciation-week-spring/ If you work with drivers, there’s a very good chance you celebrate National Truck Driver Appreciation Week each September. Festivities often include late summer barbeques or casual, low-stress gatherings. These events reinforce that drivers are appreciated for their hard work each day. Many Stay Metrics clients also give drivers

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Resolve to Improve Driver Wellness This Year

This post originally appeared on https://staymetrics.com/2019/01/resolve-improve-driver-wellness-this-year/ At the beginning of the year, it is common for people to resolve to do better in the areas of health and wellness. However, these goals often fall by the wayside when met with the realities of day-to-day life after January 1st. Obstacles to meeting wellness goals are especially

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Innovation and Apocalypse in Chrono Trigger and Final Fantasy VI

  The end is near …. Will we avert it or create it?I have been playing a lot of Stellaris lately with the recent Apocalypse DLC. This expansion adds, among many changes and updates, the new Colossus-class spacecraft: Stellaris’s version of the Death Star. These enormous, station-size ships can be equipped with a surprisingly diverse

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Advanced Tactics for XCOM 2

After beating XCOM 2 on Ironman, an incredible feat considering the technical issues I encountered along the way, I wanted to share with everyone some advanced tactics for keeping your soldiers alive and doing the most damage to the aliens. Some of these require the situation to be just right, but if you find yourself

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