As communications program director at the Nanovic Institute for European Studies, I led a team to produce the 2022-23 Year in Review publication. It was my first major project with the institute. I partnered with a writer and a designer, as well as an outside artist, David Despau.
Nanovic Institute 2022-23 Year in Review Read More »
Learn how to use AI to help your marketing. It’s all about streamlining tedious processes. But Beware! You must fact-check anything AI tools tell you. In this video, I go through an example of a practical task and how I used AI to help me accomplish it. The goal was to brainstorm and start compiling
What Does AI Mean for Marketing? Read More »
Between still taking care of your day job, managing your campaign volunteers, and nailing your stances on the issues, there’s often no time to worry about your digital ad campaigns when running for office. In 2022, Jason Critchlow ran for Trustee for Portage Township in South Bend. He partnered with Force 5 to build the
Jason Critchlow for Trustee Case Study Read More »
As we’ve reached the second half of the year, the major social media platforms have all experienced significant drops. The reasons why are multi-faceted: All these factors are causing the stock prices of large social companies to drop significantly. As of 12/13/2022, What These Numbers Mean for the Future So, what does all this mean
Marketing in 2023: 5 Trends that Will Define the Year Read More »
When it comes to building a website, one of the first decisions to make is what platform to build it on. You could have a developer hardcode your entire website for you. But that is a short-sighted business decision. As soon as that developer moves on or the contract ends, you’re going to find updating
Which CMS Is Right for My Business? Read More »
Victoria 3 is here! Let’s jump right into the game, and I’m starting with something a bit different. We are playing as China (or as they are known in the game: The Great Qing). Let’s set up our opening strategy and get to know our situation in this first episode of the series. Victoria 3
Victoria 3 as the Great Qing | Turning China into a Superpower | Episode 1 Read More »
Did you know that Google’s Universal Analytics (the platform most websites—likely yours, too–have been using to track traffic for more than a decade) will stop collecting data in July 2023? This means that if you have not transitioned to the new Google Analytics 4 platform, you will no longer be able to see how many people
Your Step-by-Step Guide to Moving to Google Analytics 4 with Force 5 Read More »
Have you ever gotten an email like this? Or, perhaps a better question, have you been doing this to your customers? It’s okay, we’ve all been there, and in today’s Marketing Minute, I’ll share with you how drip campaigns can help you avoid email overload. What is a Drip Campaign? If we dump all the
Drip Campaigns 101 – Marketing Minute Read More »
It’s no fad. Sustainable marketing is here to stay, and big businesses are starting to take notice. With recent studies showing that 79% of consumers change their purchase preferences based on a company’s “social responsibility, inclusiveness, and environmental impact,” the opportunity is vast. But what is sustainable marketing? Let’s start by taking a look at
What Is Sustainable Marketing? Read More »
On Earth Day this year, the Force 5 team worked together to walk along the St. Joseph River near our building picking up trash along the walkway. We found all sorts of things—including face masks, a piece of a car bumper, and even a ladder. However, nothing was more prevalent than single-use plastic. From wrappers
Is It Time to Tackle Single-Use Plastic? Read More »
